Yesterday the Victorian government launched a new ad campaign to promote “staying home, staying safe” as the state enters its seventh week in lockdown, but it’s been met with derision by the Victorian public.
The short clips feature a number of prominent Australians, including Magda Szubanski, Shane Jacobson, Tayla Harris, Waleed Aly and Nazeem Hussain, who encourage handwashing, mask-wearing and other law-abiding behaviours.
However, the ‘Staying Safe is in Our Hands’ Campaign hasn’t impressed everyone with some accusing Premier Daniel Andrews of being tone deaf and others calling it lame and “bottom of the barrel”.
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“As part of the latest in the Victorian Government’s communications campaign, some of our most loved Victorians are here to remind us all – staying safe is in our hands,” Victorian Premier Daniel Andrews put out in a statement.
“That includes small but simple things like wearing a mask, washing your hands, keeping your distance – and getting tested if you have symptoms.
“Using Victorian voices and a very Victorian sense of humour, this is the latest in our ongoing advertising and communications efforts and will be successively rolled out on social media channels in the coming days.”
The first video stars comedy actor Magda Szubanski playing the iconic role of Sharon Strzelecki from Kath and Kim.
In it, she plays netball by herself while wearing a mask.
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“I tell you what, I am so over this lockdown,” she tells the camera.
“Playing netball by yourself isn’t all it’s cracked up to be, especially when you still can’t even win.
“But you know what? It’s not the lockdown that’s the enemy, it’s the virus.
“And the sooner we obey the rules, the sooner this will all be over.”
The other video stars Aussie comedian Shane Jacobson, best known for his 2006 movie Kenny.
“When I was a little tacker, they used to have an ad campaign for condoms. And they had a slogan which was ‘if it’s not on, it’s not on’,” he said.
“Now thank goodness my parents didn’t follow that advice or I wouldn’t be here today. But you know what? I am here today and I’d like to stay here.
“So I’m bringing the slogan back. If it’s not on, it’s not on.
“So whack one on your face. I’m talking about the mask of course, not the condoms.”
There are eight ads in total but these are the only two released so far.
Some Victorians aren’t too happy about it though.
Some took offence at the patronising tone while others simply admitted they didn’t like some of the media personalities.
However, others had nothing but praise for the videos and the actors in them.
Others pointed out that Jacobson hadn’t copped any criticism.
Szubanski herself weighed in on the debate, revealing that the ads had also brought a lot of COVID-19 conspiracy theorists out of the woodwork, especially to her private inbox.
The ad campaign comes as Victoria recorded 208 cases today, ending its two-day low streak of less than 200 cases.